I roto i te ao hangarau, he moemoeā ā te hunga mahi he taputapu kotahi ka riro hei rongoa mō ngā mea katoa, hei whakakotahi i ngā mahi katoa. Heoi, e ai ki te pūrongo hou a Victoria Song, he kairipoata mātanga nō The Verge, tērā pea kāore taua moemoeā e tutuki i ngā wā katoa. Heoi anō, ko te anamata o ngā taputapu AI ka āhua rerekē: he pūnaha taiao maha āna waahanga, he whakakotahitanga taputapu maha e hanga ana i tētahi wheako atamai kore‑moko. Ko ngā hua Pixel i whakaaturia e Google i te kaupapa Made by Google, he tauira mārama o tēnei ahunga. Kāore tēnei whakaaro i te pau noa i te āhua hangarau tuku iho; e tohu ana hoki ka kaha ake te hononga o ngā pūrere, ā, ka akiaki i ngā kaha o ngā kīanga ā‑ruānuku a ngā rangatira hangarau kia hanga i ngā pakitara pūnaha kē atu.
I roto i te pūrongo, ia Song i whakamārama i āna wheako i te kaupapa a Google. I te rā 2025年8月20日, i te whare whakaata o te Brooklyn Navy Yard, i whakaatuhia e Google ngā pūrere e whā o te wāea (Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold), tētahi mataara atamai (Pixel Watch 4) me tētahi tokorua o ngā taringa ahokore (Pixel Buds 2a). Ahakoa he kōpaki hua noa iho te āhua, i whakaatu te kaupapa i tētahi panoni nui: kāore te AI i te mea āpure noa o te pūmanawa, engari kua uru ki ia kokonga o te taputapu. Kua whakauruhia a Gemini AI ki roto i ngā hua katoa, me te whāinga kia hangaia he pūnaha tūhonohono. Ehara tēnei i te mea noa; he matakite āta whakaaro tēnei nō te rautaki taputapu AI a Google. E ai ki a Song, kāore te AI e whati i ngā parepare i waenga i ngā pūrere—ka whakakaha noa iho i ēnei hononga, ā, ka piki pea te maha o ngā taputapu ka kawea e tātou.
Ko ngā kakahu atamai he āpiha whaiwāhanga i roto i tēnei pūnaha. I whakamārama a Sandeep Waraich, he kaiārahi hua mō ngā kakahu a Google Pixel, i ngā rā o mua ko te arotahi o ngā kakahu ko te kohikohi raraunga, pēnei i te ariā o Fitbit mō te whakatau ā‑tinana. Inaianei, me te urunga mai o te AI, kua hurihia te arotahi ki ngā mōhiotanga auau me ngā tohutohu whaiaro. He nui ngā raraunga e puta mai ana i ngā kakahu, ā, ko te kaha o te AI he tangohanga i ngā mōhiotanga whaiwhakahaere i roto i ēnei raraunga hei āwhina i te kaiwhakamahi kia noho tūhura tonu. Hei tauira, kua tīmata haere ngā taputapu me ngā taupānga hākinakina ki te whakamahi i ngā āhuatanga AI mō ngā tātaritanga tōmua. He rerekē tēnei ki te waea; ko ngā kakahu te taputapu kotahi e noho tata tonu ki a koe. Ahakoa ka waiho te waea i runga i te tēpu, ka kore rānei e mau, ka taea tonu e te mataara me ngā taringa te aroturuki i tō āhua. Mēnā he pono te hiahia kia tino whaiaro te āwhina AI, me mōhio tērā āwhina ki tō katoa—ā, ko ngā kakahu tētahi o ngā huarahi tika mō tērā mōhio.
Heoi anō, kei te noho tonu ngā taputapu AI ki te whatunga mahi āhua 'spaghetti'—he nui ngā whakaaro, kāore rānei e mōhio ko tēhea āhuatanga ka toa. E kitea ana ngā momo whakamātau i te mākete: ngā kāmera hopu‑kōrero mō te oranga, ngā karu atamai ā‑aro maha a Meta, me ngā kaupapa ngaro a Jony Ive rāua ko Sam Altman. I mea a Rishi Chandra, he peresideni tāpiri hoki ki Google, he nui tonu te kore mōhio ki te whakatau i te āhua ka eke. Kei te tere te whanaketanga o te hangarau AI, ā, ka tere te ngaro o ngā whakaaro mō ngā taputapu. Nō reira, kua kōwhiria e Google te whakanuia i te kanorau: te whakamātau i ngā āhua hou pērā i te papa Android XR mōngā karu atamai; me te whakapiki anō i te kaha o ngā pūrere e wātea ana. Ko te waea te tīmatanga, ko te mataara me ngā taringa te toronga tūturu, engari kāore anō kia tūwhera katoa te kaha o ngā taputapu AI. Mā ngā whakamātau me te āta whakarite ka taea e Google te hanga i ngā huinga kaore i mārama i mua.
I whakakīia e Chandra, ka whai wāhanga nui ngā "taapiri kanorau" i te anamata, ā, ka taea e te kaiwhakamahi te kōwhiri i ngā waahanga e hāngai ana ki tōna taiao me ōna hiahia. Me mahi ngātahi ēnei taapiri kia kore e pakaru te pūnaha. E hāngai ana tēnei ki te ariā "ambient computing" a Google: i roto i tērā ao, ka noho ngā pūrere ki tua o te tirohanga ā, ka whakautu motuhake ki ngā hiahia a te kaiwhakamahi. Hei tauira, mēnā ka kuhu koe ki tētahi rūma, ka taea e tētahi rama atamai te whakarerekē i te rama i runga i ngā karere i runga i tō waea, nā te mea ka mōhio kei a koe tētahi mate pāpāha. Mā te "ambient computing" ka tika te mahi tahi a ngā pūrere, ehara i te whakaaro mō tētahi taputapu nui kotahi. Mēnā ka riro a Gemini hei pūmua AI, ā, ka whakauruhia whānuitia ki ngā taputapu a Google, tērā pea ka āhei ngā kaiwhakamahi ki te kore e aro ki ngā take pērā i te "pōkākā kākāriki/karaka" i waenga i iOS me Android, ā, ka kaha ake te here o te ekōsystem a Google.
Ko tēnei panonitanga i ara ake i te wā kua tata whakamutu te tipu o te mākete waea pūkoro. Kua neke ake te 20 tau te pakeke o te waea pūkoro mai i tōna putanga whakaahua i mua, ā, kua rite noa te katoa pēnei i te Toyota Camry. I kī te Tumuaki o Verizon, a Hans Vestberg, i tērā tau kua "kore ia wā e ohorere ana", ā, he maha ngā tāngata kua roa ake tā rātou whakamahi—ono tau, neke atu rānei i te toru tau. Kua mōhio ngā rangatira hangarau he heke te auau whakahou, nō reira kua hurahia ērā ki ngā taputapu AI hei whakaora ake i te mākete. Ko te pikinga ake o ngā rīngi atamai me te angitu o ngā karu atamai a Meta, e whakaatu ana i tēnei āhua. Ahakoa i tau te whakaaro mō te metaverse, kua puta anō te aro ki ngā kakahu atamai me te AI.
Heoi, he wāhi tō tēnei moemoeā e kore e hono ki ngā hiahia o ngā kaiwhakamahi. E mea ana ngā rangatira o Google kia mōhio a Gemini hei whakatere i te ora, hei hoatu wā anō ki te tangata, engari me pēhea te whakanui ake i te oranga mā te tāpiri taputapu AI? I pātai a Song, ahakoa ka kitea ētahi painga, kāore i mārama me pēhea te whakaora i te ngenge o te ao hurihuri mā te maha atu o ngā taputapu. Ka āhei pea te whakawhānui o ngā taputapu AI ki te whakapiki i te pokapū, ā, ka piki ake ngā kawenga pēnei i te whakahaere i ngā utu me ngā tauranga taraiwa.
Mai i te tirohanga tātaritanga, he pākiki te tākaro a Google. E whakamahi ana ia i ōna painga o nāianei kia tu ngā Pixel 10 me te Pixel Watch 4 hei wheako AI hōu. He āhuatanga hoki tēnei e tohu ana he whakataetae ngā umanga: e toru ngā pūkenga, Apple, Meta me OpenAI, e arotahi ana ki ngā tino huarahi rite. Ko ngā wero e pā ana ki te urunga pūnaha me te tiaki tūmataitinga ka noho nui tonu. Ko te nui o te kohinga raraunga ka ara ake he āwangawanga; me tino haumaru, me tino mārama te mahi a te AI.
Hei whakaoti, kāore te anamata o ngā taputapu AI e whāia e tētahi taputapu kotahi, engari mā te pūnaha taiao e mahi tahi. Ka hurihia tēnei i te wheako o te kaiwhakamahi, ka whakanikoniko i te auahatanga, engari me tūpato mō te wehenga me te ngenge. Kei te hanga ahau i ngā rangatira hangarau pēnei i a Google, mā Gemini rānei, i tētahi here nui ake. Mō te wā kei te heke mai, tērā pea ka whakatutuki tētahi momo "computing kore‑hikoi", engari me taurite tonu te kanorau me te māmā.