12 November 2025, in an interview published on GamesIndustry.biz, Nexon’s chief executive responded to the controversy around Embark/Arc Raiders and use of AI. He said that, faced with rapidly evolving toolchains and external concerns about AI, the most pragmatic approach is to "assume every game company is using AI" and to adjust one’s strategy and competitive judgments accordingly.
In the interview, the CEO did not demonize or romanticize AI, but described it as a practical tool spanning development and live operations: from art‑asset generation and scene construction to text localization, automated testing, and content provisioning for online services. AI is being integrated into workflows by studios of different sizes in different ways. Nexon executives gave several examples—using AI to accelerate initial art drafts, rewriting dialogue with models to quickly validate story directions, and running automated tools to perform stress tests before large patch releases.
The report also quoted another Nexon executive, Junghun Lee: "AI has improved efficiency in both game production and live service operations." Lee said AI is not simply replacing human labor, but freeing people from repetitive tasks and data processing so teams can focus on creativity and quality control. He pointed out that AI can distill massive datasets into actionable recommendations for live‑service content planning and player‑behavior analysis, thereby speeding up update cadence.
Addressing player communities and some developers’ worries about potential "content dilution" or "labor replacement," Nexon took a pragmatic tone: on one hand acknowledging the need for regulation and ethical discussion, and on the other stressing that companies cannot pretend to be unaffected in competitive terms. The CEO emphasized that firms need to establish internal AI‑use policies, make team responsibilities transparent, and clearly communicate externally which parts are AI‑assisted and which remain under human control.
The report noted that the Arc Raiders debate has prompted the industry to rethink AI boundaries, and that companies’ responses vary: some treat AI as a fast route for prototyping, others restrict AI output to draft‑only reference in release processes. Nexon said it is piloting multiple AI tools in live‑service operations and localization, and subjects tool outputs to human review to avoid quality degradation.
The article ends with a warning from Nexon’s management: in an era when tools spread faster than before, assuming competitors are using AI is a necessary premise for a company’s survival and product rhythm. This stance is both an observation about development toolchains and an implicit call for industry regulation, labor protections, and preservation of creative value—using policy and process to rein in potential risks as technology advances.
For young players and industry newcomers, the conversation suggests two takeaways: first, AI is penetrating every link in the chain; second, dialogue and transparency will determine whether AI ultimately delivers a "better" gaming experience or merely a more efficient but cooled‑down product.
Editor’s note: AI is already ubiquitous in daily life—from news and software to audio, video, and work, it has entered or permeated many aspects of our lives. Rather than guarding against everything, it is better to steer the trend: adopt what is good and correct what is not.